The Road to “The Final Fur”Hallmark Channel, the exclusive home for kitten sports and the highly-rated “Kitten Bowl” franchise, announces the network’s latest pet-centric programming buzzer beater, “Meow Madness,” a Hallmark Channel Original Special Event, will premiere on Monday, April 3, 2017 at 8pm EST. “Meow Madness” features author and animal advocate Beth Stern and four-time NBA champion, author, TV host and activist, John Salley as hosts and Peabody Award-winning reporter Mary Carillo as commentator. The special will showcase adoptable kittens in the most competitive tournament the basketball world has ever seen.

Hallmark Channel enjoys home court advantage for the inaugural “Meow Madness” special as 100 adorable, adoptable “cat-letes” purr-fect an unstoppable zone defense while taking shots from the “flea throw” zone as each team claws its way to “The Final Fur.”